Stark Logic | Franchise Web Design & Marketing » franlocal

Are you Tracking Web Traffic?

duotive — Wed, 09 May 2012 12:00:02 +0000

What is driving visitors to your website, and how? Having a Google Analytics account for your website is great, but are you using it effectively? If you’re not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation.
For better overall usability and conversion, it’s crucial to know exact data for your websites regarding:

Visitor Trending – knowing stats on visits, unique visits, page views, time on site and your bounce rates are hugely valuable for understanding your market.

Traffic Sources - what websites are leading people to your site? Viewing your referrer sites, direct traffic statistics, search engines being used to find you, and keywords people are searching for and finding you are all valuable pieces of information that help you further understand your overall target market.

Content Overview – understanding traffic metrics for your top landing pages, most viewed pages and top exit pages is crucial.

Browser Information – Which browsers and operating systems are visitors to your website using the most? What about screen resolutions and flash versions? These elements are easy to overlook, but knowing this information can help you design your site more effectively

Track your Clicks on Social Media – The Powerhouse that is Social Media is extremely vital to your business. When you post a link in a status update or tweet, are you tracking the clicks on that link?

Understanding your Traffic Statistics means understanding your target market, and understanding your target market means more targeted leads.

Stark Logic’s new software, FranLocal, configures with Google Analytics and combines data, presenting it as month to month results that show you the progress of your marketing efforts for all of the above-mentioned traffic sources in one easy to use platform. And it doesn’t stop there – you can even update your social media pages and monitor your online business reviews. Want to know more? Call us today for a free demo of the software at 888.915.6442.

The post Are you Tracking Web Traffic? appeared first on Stark Logic | Franchise Web Design & Marketing.

Principles for Franchise Marketing at a Local Level

duotive — Wed, 14 Mar 2012 18:42:26 +0000

As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:

Know your audience!

Knowing your market and understanding your customers is huge – who has purchased from you already? What demographics do they share? A great way to do this is to be in touch with your social media – update it, put relevant information on it, and pay attention to who is commenting and following. Adjusting your marketing according to your current customers will drive business.

Get the best in product packaging and naming.

Be mindful of design. You have competition in a competitive, consumer-driven market. Making the aesthetic of your product or service quality will set you apart.

Don’t be afraid to boast your expertise!

Positioning yourself as an expert in your field will make others take note. Again, providing relevant, fresh material on your social media sites and website will help, but don’t stop there! Consider email newsletters, press releases and white papers as ways to bulk up your presence.

Create a Marketing Database

…to log your progress, keep track of current customers, and build up a prospect list that is ever-expanding.

Beautify your Website

You should constantly be updating, editing, and tweaking your website so it reflects the best, not only in design, but in up-to-date information.

Promos, coupons, incentives, and a referral system.

You want to keep past customers happily coming back for more. Word-of-mouth recommendations are always hugely valuable. Ask valued customers to write testimonials and post them on your website. Offer incentives for customers to post reviews on local business directories such as Yelp, Yahoo Local and Google Places.

Let Stark Logic help with our proprietary software, FranLocal. It’s designed specifically for the franchise system and incorporates social media platforms, local business reviews and analytics into one platform. When it comes to franchise marketing, we know the drill, and we’d love to discuss the software with you and show you a demo!

Call us today at 888.915.6442.

The post Principles for Franchise Marketing at a Local Level appeared first on Stark Logic | Franchise Web Design & Marketing.

SEO: Number one in Lead Generation for Digital Marketing

duotive — Mon, 14 Nov 2011 19:11:48 +0000

The results are in people – Search Engine Optimization is number one for generating leads in digital marketing. It has beaten out pay-per-click and social media, according to a recent survey of over 500 online marketers in the U.S. – both B2B and B2C.

The 2011 State of Digital Marketing report was recently released by Webmarketing123, and online marketers agree that SEO has a bigger impact on lead generation than PPC or Social Media. Some of the nuts and bolts:

• 73.9% of B2B marketers and 79.8% of B2C marketers say they measure the success of their digital marketing by website traffic.

• 57.4% of B2B marketers say SEO makes the biggest impact on their lead generation goals.

But don’t count social media out – not by a long shot. Its relevance to business promotion and marketing is growing with its popularity.

• Of the B2C brands, 75% of them are most active on Facebook as opposed to Twitter and LinkedIn.

But, all three of these social media powerhouses have been successful in lead generation. 68% of marketers have generated leads from at least one of them, and 55% of them have closed deals from those social media leads. Marketers are planning on increasing their budgets for 2012, distributing more than ever to social media campaigns.

The importance of quality SEO is undeniable. At Stark Logic we know that in the franchise industry, local SEO is equally as important as national or global SEO for business promotion. Focusing efforts and tools onto SEO at a local level will help franchisors and franchisees alike understand their market and generate more leads where it counts. Check out www.franlocal.com for more info on our snazzy new tool that combines SEO, Social Media Management, and local business reviews.

It’s an exciting time for digital media. Don’t miss out on what’s working.

The post SEO: Number one in Lead Generation for Digital Marketing appeared first on Stark Logic | Franchise Web Design & Marketing.

STARK LOGIC EXPANDS AND HIRES JEFFREY HOLLENBECK AS NEWEST ACCOUNT EXECUTIVE

duotive — Wed, 02 Nov 2011 18:34:15 +0000

Oceanside, CA – November 2, 2011 – Stark Logic, a Franchise Marketing Agency, is proud to announce the addition of an Executive Account Specialist, Jeff Hollenbeck, to the team. Jeff will be focusing on Franchisor-specific accounts. Jeff will be instrumental in presenting and educating franchise businesses on Stark Logic’s newest software, FranLocal.

“I feel truly lucky to be a part of Stark Logic team,” says Jeff. “They are an innovator in the internet marketing field, and now with the launch of FranLocal [Stark Logic’s social media marketing tool] there is a whole new territory for us to explore.”

Jeff brings an extensive background in finance to the company, with previous experience at United Bank of Switzerland.

“We hired Jeff because he has a strong background in customer service and building relationships,” says Rich Stark, CEO of Stark Logic. “The franchise industry is a small community that requires a personal touch and it’s vital that our account executives are able to connect to executives and really educate them on the services we have to offer and how they can help franchises succeed. We felt Jeff would be an excellent asset to the company.”

About Stark Logic
Stark Logic has been in business more than 15 years and has worked with over 500 businesses. The agency specializes in franchise web site design, consumer web design, custom software application development and internet marketing. Through the use of strategic internet marketing techniques, Stark Logic creates strategic marketing plans to drive traffic to client’s web site and generate targeted, qualified leads.

For more information about Stark Logic services, please visit www.starklogic.com or call (888) 915-6442.

The post STARK LOGIC EXPANDS AND HIRES JEFFREY HOLLENBECK AS NEWEST ACCOUNT EXECUTIVE appeared first on Stark Logic | Franchise Web Design & Marketing.