What is driving visitors to your website, and how? Having a Google Analytics account for your website is great, but are you using it effectively? If you’re not tracking your website traffic for each of your franchise locations or as a whole, you are missing a vital piece of the Internet marketing equation.
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- Marketing and SEO Tools Worth your Time: Part 5: The Web Site Analytics Tools
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Principles for Franchise Marketing at a Local Level
As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:
SEO: Number one in Lead Generation for Digital Marketing
The results are in people – Search Engine Optimization is number one for generating leads in digital marketing. It has beaten out pay-per-click and social media, according to a recent survey of over 500 online marketers in the U.S. – both B2B and B2C. Read more
STARK LOGIC EXPANDS AND HIRES JEFFREY HOLLENBECK AS NEWEST ACCOUNT EXECUTIVE
Oceanside, CA – November 2, 2011 – Stark Logic, a Franchise Marketing Agency, is proud to announce the addition of an Executive Account Specialist, Jeff Hollenbeck, to the team. Jeff will be focusing on Franchisor-specific accounts. Jeff will be instrumental in presenting and educating franchise businesses on Stark Logic’s newest software, FranLocal. Read more
