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Posted on March 14, 2012 by
As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:
Posted on November 2, 2011 by
Oceanside, CA – November 2, 2011 – Stark Logic, a Franchise Marketing Agency, is proud to announce the addition of an Executive Account Specialist, Jeff Hollenbeck, to the team. Jeff will be focusing on Franchisor-specific accounts. Jeff will be instrumental in presenting and educating franchise businesses on Stark Logic’s newest software, FranLocal. Read more