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Posted on May 16, 2012 by
While the E-Commerce trend has continued to flourish, it’s brought about the sub trend dubbed by some as “M-Commerce,” aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything. Further, many cell phone and tablet users research products and prices from their device. I recently posted about the “SoLoMo Revolution” – Social, Local, Mobile search trends and how mobile devices are changing things. According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities. Read more
Posted on April 18, 2012 by
Posted on March 14, 2012 by
As discussed in this article from the New York Times Small Business page, being part of a franchise system doesn’t mean you don’t have to take your franchise marketing into your own hands at an individual level for your business. While the franchise system definitely has its huge advantages, namely instant brand recognition, there are also constraints put on you as a franchisee, because your promo and marketing activity has to be approved in most cases by the franchisor. That being said, there are plenty of ways you can drive business to your individual location – you just have to be strategic. Some ideas:
Posted on February 29, 2012 by
We all know the beauty of email at this point. It’s free, it’s fast, and it’s easy. We’ve discussed the importance of List Building and Content Management for franchise leads in the past weeks. Now it’s time to reach discuss how to reach those leads in the most effective way possible: enter email marketing!
Posted on January 25, 2012 by
Article marketing can be a great way to drive traffic to your website when done correctly. But how, you may ask, is that really done when applied to franchise marketing? Read more
Posted on January 18, 2012 by
January 25, 2012
Oceanside, California– Stark Logic, a franchise marketing agency, has signed on with a new client, Three Active. Three active is an e-commerce web site based in Minneapolis, Minnesota that specializes in athletic and active lifestyle clothing. Stark Logic will perform Search Engine Optimization and marketing services, including advanced analytic integration and strategy.
Posted on January 11, 2012 by
It looks like 2012 will be a great time for franchise growth opportunities, according to Joe Libava, a franchise-acquisition consultant and author of Become a Franchise Owner!
Libava has come up with 5 reasons this year may be the right time to purchase a franchise. Read more