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Posted on May 23, 2012 by
Oceanside, CA – May 23, 2012 – Rich Stark, President and CEO of Stark Logic, a franchise marketing agency, made the top 20 on the 1851 Franchise Magazine “Young Ones to Watch” list, a prestigious list naming the current young franchise industry leaders who are making waves and establishing themselves as key players within the franchise arena. The list includes franchisors, franchisees and suppliers. Read more
Posted on April 25, 2012 by
Posted on February 22, 2012 by
Social media outlets like Facebook, Twitter and LinkedIn are constantly coming out with new updates and features, and let’s be honest, it can be hard to keep up. But if you stay on top of your game with these social media powerhouses, the potential for franchise leads is huge.
One way smart way to do this is to use LinkedIn to build up your contact list. LinkedIn is unbeatable as a resource for valuable business connections, and you can use these connections to build up your professional contact list.
Posted on February 8, 2012 by
Our most recent piece in this series focused on List Building – keeping your contacts and prospects organized.
Building on that idea, we’ve come to our next strategy: Content Management for your franchise sales leads. Being able to store and retrieve your information easily is as important as the information itself. Most growing businesses will need some sort of internal Customer Relationship Manager (CRM) that stores all of your information in an easy-to-navigate way.
Posted on January 5, 2012 by
Number three in our Internet Marketing series is List Building – building a database of leads is imperative. The more franchise leads you have, the more points of contact you’ll ultimately gain. There are a few ways to get going on your list building.
Get (and stay) organized! Use Excel or a similar list management tool and include key pieces of contact information.
Get more! Webforms – contact forms available on your website(s)- are a great way for visitors to your site to let you know they’re interested in being contacted. Make it easy – just an email address and phone number – you can always get more information through if you need it. Keeping it simple for the visitor is key. Also, let them know you’ll maintain their privacy.
Incentives! It may help to offer something of value to your prospects in exchange for filling out your webform – a coupon, a free consultation or trial, even a relevant e-book if your resources allow for it. Be creative!
Whatever your method, list building is key. Got any creative ways to get leads? We’d love to hear them!