Oceanside, CA – May 23, 2012 – Rich Stark, President and CEO of Stark Logic, a franchise marketing agency, made the top 20 on the 1851 Franchise Magazine “Young Ones to Watch” list, a prestigious list naming the current young franchise industry leaders who are making waves and establishing themselves as key players within the franchise arena. The list includes franchisors, franchisees and suppliers. Read more
Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.Our most recent piece in this series focused on List Building – keeping your contacts and prospects organized.
By Stephanie Nations, Marketing Coordinator
Number three in our Internet Marketing series is List Building – building a database of leads is imperative. The more franchise leads you have, the more points of contact you’ll ultimately gain. There are a few ways to get going on your list building.
Get (and stay) organized! Use Excel or a similar list management tool and include key pieces of contact information.
Get more! Webforms – contact forms available on your website(s)- are a great way for visitors to your site to let you know they’re interested in being contacted. Make it easy – just an email address and phone number – you can always get more information through if you need it. Keeping it simple for the visitor is key. Also, let them know you’ll maintain their privacy. 
Incentives! It may help to offer something of value to your prospects in exchange for filling out your webform – a coupon, a free consultation or trial, even a relevant e-book if your resources allow for it. Be creative!
Whatever your method, list building is key. Got any creative ways to get leads? We’d love to hear them!
