Online Marketing

We believe that effective website design requires both design and functionality, traditional and online marketing, competitive analysis and technical expertise. Our goal is to help your company maximize the return on your investment through increased sales of your products and/or reducing your business costs.

We believe that a company’s website must integrate seamlessly with its overall marketing and advertising strategies. So, we focus on gaining a clear understanding of our clients’ commercial environment before designing a website that supports their business objectives and reflects their corporate identity.

We have strategies that will drive traffic to your site and generate leads and revenues. Let us show you how to use search engines most effectively to maximize your online investment.

Our Marketing Strategies:

• Search Engine Marketing – see below
• Email Marketing Campaigns
• Direct Mail Marketing with email tracking

Statistics now show that 90% of online searches are performed through search engines: Google, Yahoo! and MSN are the top three search engines, so we focus those on for your business.

Current Website Analysis

The first step in Search Engine Marketing is to determine whether or not a web site is optimized. We will perform the following services:

Metatag Check: We’ll review the header code to determine if your keywords and phrases are embedded in your website.

Body Tags: We’ll analyze the text in the body of the site and make sure the ALT tags use your keywords and phrases, and that the and tags are in every page.

Back Link Analysis: We’ll determine how many web sites are linking to your site and the corresponding Google Page Ranking of the pages with links to your site.

Site Map: We’ll create a site map and submit it to the Google database. This allows the Google spider to understand all of the pages on your site and make it easier to index each page individually.

BareTrax: Stark Logic is proud to present BareTrax as one of the most effective search engine marketing tools on the market. This software is geared toward the marketing professional who wants to follow their online campaigns through the lead process and search engine rankings. For more information on the basics of search engine marketing and how search engines work, click here.