Stark Logic Can Create a National Online Marketing Strategy Customized for Your Franchise Business!
Stark Logic has worked with a number of franchise systems to develop effective online marketing strategies to target both consumers through online branding and potential franchise owners to grow their franchise and develop their franchise web sites. Stark Logic is a comprehensive internet marketing agency that can help you develop and refine your online marketing strategy to drive more traffic to your consumer franchise web site and franchisee micro sites.
- A thorough initial analysis of the existing web marketing strategy
- Development of a national consumer web site targeted to customers
- Development of individual local franchisee web sites and listings
- Development of a franchise sales web site to promote company growth
- Effective design and search engine optimization
Consumer Marketing Strategy
The initial online marketing strategy analysis performed by Stark Logic covers the current situation of each franchise prospect. Our thorough analysis answers the following questions:
- Does the franchise already have web sites set up for franchise sales and their consumer marketing?
- Do the consumer marketing sites have traffic analytics set up?
- Does the franchise provide micro web sites to each of its franchisees?
- If yes, does the franchisor have control over the content on the micro web sites?
- Are the franchise web sites optimized for search results?
- Does the franchisor have a online marketing strategy already in place for online business directory submissions?
Our franchise marketing strategies cover all of the areas of online marketing to drive traffic to two web sites: 1) the National Consumer Web site and 2) the Individual Franchisee web sites. The goal for your consumer marketing strategy is to create online campaigns to drive traffic to the above sites and convert that traffic to business.
Stark Logic focus on:
- Effective Web Design
- Organic Search Optimization
- Pay Per Click marketing
- Social Media
Franchise Sales Strategy
Stark Logic’s franchise sales strategy starts with an optimized franchise sales web site as well as a refined marketing message on that site. Questions that site should provide answers to include:
- Is the franchise in a stable and growing industry?
- Why is this franchise a leader in their industry?
- What kind of training and support will I get if I become a franchisee?
- What are the steps to becoming a franchisee?
- What territories are available?
- How much does it cost and what are other frequently asked questions?
- Who can I reach for more information?
Stark Logic National Franchise Marketing
Once your franchise sales web site is designed, our web marketing strategy also includes the analysis of keyword phrases that are commonly searched on Google and the other search engines that will likely drive traffic to your web site. Your franchise web site and franchise sales web site need to be optimized for targeted keywords, so that they can rank high in the results and drive traffic to your site in order to generate leads.
Our web marketing strategy includes developing a targeted message to send to prospects, and also discovering ways that we can emphasize that message in the overall web design and messages that are communicated in different mediums.
If you have questions about your online marketing strategy including your consumer marketing strategy, franchise web site optimization, or franchise sales site design and optimization, please contact us at Stark Logic today.