Franchise Marketing Team

Rich founded the company 15 years ago with the idea of growing a team that would show businesses how to navigate the exciting, ever-changing landscape of internet marketing. He understands that if companies aren’t at the forefront of new marketing strategies, they’ll get left behind – that’s where Stark Logic comes in – with ideas and solutions to digital marketing needs.

Rich graduated with a Bachelor degree in Science for Civil Engineering, but quickly saw the internet as a more interesting industry and saw the potential in how it could help businesses.  He learned how to do web site design and worked with a number of companies building web sites and helping them with their online marketing strategies.  From Warner Bros to Sage Software and ETM Ticketing (a Ticketmaster competitor), Rich has worked with a number of high profile corporate clients in many different industries. As owner of OC Web Logic and Stark Logic, Rich has worked with over 500 small to medium sized companies and continues to teach business owners  how online marketing works and how it can work for them.  Rich has brought this experience to the franchise space where he can help both the corporate office with their strategies and the local franchisees with their marketing.

Originally from the Bay Area, Rich lived in Orange County for 17 years before moving to Oceanside, CA in 2009. He has his B.S. in Civil Engineering from U.C. Irvine, where he also minored in Project Management.

Ms. Facinelli Stark is an achievement-oriented leader with contagious enthusiasm.  Offering more than 15 years of senior sales, marketing and management experience, Sally is a dynamic leader with a knack for stimulating sales growth, increasing profitability, building strong effective teams and company brands.  She has worked in international business development, sales, and management utilizing her versatility.  She has a track record of setting sales records, and has a special area of expertise in training, motivational leadership and public speaking.

From 2007 to 2009, Ms. Facinelli Stark helped St. Jacques develop from an unknown marketing company to an industry leader, and brought on major clients, such as Jack in the Box, Regis Corporation, Computer Explorers, and T-Mobile.

From 2004 to 2007, Ms. Facinelli Stark held the position of Director of Operations for IFX Online.  In this capacity, Ms. Facinelli Stark was responsible for sales and business development interacting with all companies in the franchise industry.  She contributed to building of IFX Brand, industry networking and company sales development.

From 2001 to 2004, Ms. Facinelli Stark was the Director of Franchise Development at Aussie Pet Mobile, reporting directly to the Founder and CEO.  From 1996 to 2001 Ms. Facinelli Stark owned a marketing directory and work with Autobytel.com domestically as well as living internationally and opening their European master locations.

Ms. Facinelli Stark’s previous experience as a small business owner, work with multiple franchise brands both domestically and internationally, as well as working with franchise marketing and technology companies, provide a strong foundation for making Stark Logic the most recognized franchise internet marketing agency.

When she’s not building brands or exceeding sales goals, Ms. Facinelli Stark is involved with her community, serving as a mentor for others in the franchise industry.  She is a Certified Franchise Executive (CFE) and past co-chair of the San Diego Women in Franchising Network, is a published author and a mother of three.