Video marketing can be a great way to connect with clients and potential clients because it has a personal element to it. But if you don’t consider yourself a tech wiz, you may find the idea of making and editing a video for marketing your franchise a bit intimidating.
These days, however, it’s easier than ever to create videos for marketing purposes and post them to your website, your social media – wherever you’d like to use them!
I’ve come up with some helpful hints when it comes to navigating the world of video for franchise internet marketing.
• Make use of Screencasting. This nifty technology allows you to record what you are doing on your screen. This makes it a cinch to create demo videos. Some good ones to consider: Camtasia, CamStudio, Screen Flow
• Use easy editing software. Check out reviews for the best editing software of 2012 here. Many of these you can get for under $100.
After you give it a few tries, you’ll find making and editing simple marketing videos isn’t hard, and once you get the hang of it the potential for franchise marketing strategies is huge.
YouTube is a powerhouse in the search engines, and videos are eye-catching and exciting to watch when done right. So the sooner you start making videos to promote your business, the better!