Welcome to our blog!
Using Facebook Insights to Understand Your Target Market
It’s an understatement to say that Facebook Fan Page is a valuable marketing tool for your business, but are you using it to its full potential by checking out the Facebook Insights for your fan page? Insights lets the administrator of the page see the metrics – how many users visit the page and when, who “likes,” comments, and even tags your page in a note or status update. (more...)
STARK LOGIC CONTINUES TO ADD STAFF WITH MARKETING COORDINATOR STEPHANIE NATIONS
Oceanside, CA –November 9, 2011 – Stark Logic, a Franchise Marketing Agency, announces the addition of a Marketing Coordinator to the company, Stephanie Nations. Ms. Nations will be instrumental in helping the company with the creation of press releases, creating content for its new local marketing software, FranLocal, and will help with a variety of tasks related to marketing the company's services to the franchise industry. She will also be responsible for organizing tradeshows, speaking engagements and other events for the company. (more...)The Potential of Social Media for Businesses
We live in an age where so much of our communication is done over multimedia platforms – texting, email, social media – vocabulary that was meaningless 10 years ago is now part of our daily jargon – we’re constantly “friending,” “tweeting,” even “poking.” So what does all of this mean for businesses? It’s easier than ever for the higher-ups of a company to connect with their customers – to see what they’re really saying, unedited and unpolished. Gone are the days of comment cards or phone questionnaires to rate a business – these days it’s all about the Facebook Fan Page, the Twitter updates, the YouTube channels. (more...)STARK LOGIC EXPANDS AND HIRES JEFFREY HOLLENBECK AS NEWEST ACCOUNT EXECUTIVE
Oceanside, CA – November 2, 2011 – Stark Logic, a Franchise Marketing Agency, is proud to announce the addition of an Executive Account Specialist, Jeff Hollenbeck, to the team. Jeff will be focusing on Franchisor-specific accounts. Jeff will be instrumental in presenting and educating franchise businesses on Stark Logic's newest software, FranLocal. (more...)Do Google PPC Ads Affect Organic Results?
The short answer here is no. Google Adwords (pay per click ads) has nothing to do with the search algorithm for Google's middle organic results. The Adwords are simply a platform whereby an advertiser pays each time their link is clicked. (more...)
Why Should Businesses Focus on Google Places
Every month there are almost 14 billion searches per month in Google's search engine. In March, 2011 Google released some information that there are about 3 billion searches per month for local businesses. In the search engine, there is a local business directory called Google Places. This directory populates all of the results in the search engine when someone types in a keyword phrase and a city or state. (more...)
Why Are Business Reviews Important
For purposes of marketing your business through Google Places, one of the major factors in getting higher placement in the results is business reviews. If you look at a business listing with a lot of reviews, you will see that Google Places pulls reviews from a number of different web sites including Yelp, Yahoo! Local, City Paces, Merchant Circle and more. (more...)
Using Business Listing Submission Tools
In a previous blog, I talked about the importance of the consistency of your business listing information. Your business name, address and phone number (also known as NAP) need to be consistent or Google Places cannot reconcile your business listing with other directories such as Yelp, Yahoo! Local, Merchant Circle, Insider Pages or other directories. (more...)
Importance of Business Name, Address and Phone Number
When it comes to Google Places marketing, one of the most important aspects is the business name, address and phone (known as NAP). Google Places pulls information, reviews, and business information from a number of different business directories. The only way Google can reconcile this information with other directories is by reconciling the NAP information. So, if the address isn’t correct or the phone number is different, then the Google Listing won’t be able to pull in the data. (more...)
Marketing Through Google Places
For a local business, the difference between success and failure could be the position their business listing has in Google Places. Google Places is Google's local search directory. If you type in a geographically targeted keyword phrase like "tanning salon in san diego, ca" you will get targeted results from Google Places and then organic results. The difference between the two are that the Google Places results show up with photos to the left and letters as well. (more...)
Connect With Us
-
Recent Posts
-
M-Commerce: The New Mobile Shopping Trend and What it Means for You
May 16, 2012 -
Are you Tracking Web Traffic?
May 9, 2012 -
How to Optimize Your Website
May 2, 2012 -
Franchise Marketing Strategies: Video Marketing
Apr 25, 2012 -
Local Searches and the SoLoMo Revolution
Apr 18, 2012
-