Using LinkedIn for Listbuilding

Social media outlets like Facebook, Twitter and LinkedIn are constantly coming out with new updates and features, and let's be honest, it can be hard to keep up. But if you stay on top of your game with these social media powerhouses, the potential for franchise leads is huge.   One way smart way to do this is to use LinkedIn to build up your contact list. LinkedIn is unbeatable as a resource for valuable business connections, and you can use these connections to build up your professional contact list. (more...)

Franchise Social Media: The Big Question Mark

In local business and in franchising, the social media craze was evident at the International Franchise Association’s National Convention in Orlando. Stark Logic sat in on a number of discussions and listened to franchises who have successfully implemented franchise social media campaigns. (more...)

Social Media And Franchise Sales – Update from the 2012 IFA Convention (part one)

The IFA convention in Orlando was a great show.  Stark Logic attended with 5 representatives to learn about best practices with respect to consumer marketing and franchise development strategies.  While the show was great from a networking point of view, it also provided a lot of insight as to what franchises are doing successfully and how they are using social media to their advantage. (more...)

IFA Recap: Google Places Changes and What They Mean

Stark Logic attended the International Franchise Association's 52nd Annual Conference this year in Orlando, and it was a fantastic show. One of the things we learned which will affect all of our local clients has to do with Google Places. (more...)

Internet Marketing Series #4: Content Management for Franchise Leads and Contacts

Our most recent piece in this series focused on List Building – keeping your contacts and prospects organized. Building on that idea, we’ve come to our next strategy: Content Management for your franchise sales leads. Being able to store and retrieve your information easily is as important as the information itself. Most growing businesses will need some sort of internal Customer Relationship Manager (CRM) that stores all of your information in an easy-to-navigate way. (more...)

Adapting Your Franchise Internet Marketing Strategy to Google+

The all encompassing powerhouse that is Google recently introduced Search, Plus Your World, a huge change that will inevitably transform the search engine world as we know it by personalizing search results automatically. (more...)

RICH STARK TO PRESENT AT SHOWHOMES ANNUAL CONFERENCE

January 28, 2012   Oceanside, California –   Rich Stark, CEO of Stark Logic, a Franchise Marketing Agency, will give a presentation at the 2012 Showhomes Annual Conference February 1, 2012.   Stark will be speaking on Internet Marketing Strategies for businesses to use to promote growth and development. Stark Logic is a leader in a franchise internet marketing with over 15 years of experience and more than 500 clients served. The company focuses on internet marketing strategies including search engine optimization, search engine marketing, Web Site Design and franchise development techniques. Stark will share his expertise on the topic. (more...)

Article Marketing for Franchise Web Sites

Article marketing can be a great way to drive traffic to your website when done correctly. But how, you may ask, is that really done when applied to franchise marketing? (more...)

STARK LOGIC SIGNS UP THREE ACTIVE FOR MARKETING SERVICES

January 25, 2012   Oceanside, California– Stark Logic, a franchise marketing agency, has signed on with a new client, Three Active. Three active is an e-commerce web site based in Minneapolis, Minnesota that specializes in athletic and active lifestyle clothing. Stark Logic will perform Search Engine Optimization and marketing services, including advanced analytic integration and strategy. (more...)