Search engine optimization is an evolving service as it relates to changes to ranking algorithms determined by the major search engines- mainly Google. Stark Logic has recently introduced a few SEO updates in response to Google’s latest ranking adjustment.
Keyword searches are becoming more and more localized, which means when someone types in a phrase like “auto repair,” Google will assume that person is looking for a local auto repair business. Google provides their own local results (Google Plus Local) and then provides organic results for businesses local to that person’s computer. When a national keyword phrase is searched like “auto repair franchise,” Google will provide no local results, some national results, and now is recently including some local results if there is a local address. They are also including local listing if the text in the site contains the phrase “auto repair franchise” and is conveniently located in a city where the person’s computer is.
Google has released a new update to its search algorithm. How will this affect your franchise web sites?
On May 22nd, Google announced the release of its latest spam-fighting update Penguin 2.0- the fourth “Penguin” to be released since April of last year. Google began releasing the Penguin updates in an attempt to rid their search results of spam websites that were illegitimately gaining high ranking positions. In a recent video about Google’s future SEO changes, Matt Cutts explained, “Penguin 2.0 is more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper and have a little bit more of an impact than the original version.” Read more
Your time is valuable, and you need tools in place to help you streamline the vast world of Online Marketing. Along with Research Tools, Social Media Management Tools, Business Listing Tools and Reputation Management Tools, Web Site Analytics Tools are important to make the most of your online marketing.
What are the benefits of powerful Web Site Analytics Tools? The right tools allow you to: Read more
We’ve been discussing Online Marketing and SEO Tools that are worth using to streamline your online marketing efforts, and we’ve come to the ever-important area of Reputation Management.
It’s important to monitor both your global sentiment and what people are saying about your business on a local level. Read more
We’re discussing which software or online-based tools are worth your time when it comes to online marketing. Check out the first in the series, Research Tools, and the second in the series, Social Media Management tools.
Business listings and online business directories drive millions of business listing views each month, so having consistent business listing information is vital to the success of local businesses.
A few facts:
- There are over 140 local business listing directories
- More business results (citations) in the directories result in higher Google Places (now Plus) positions
- Business listing data must be consistent so Google can reconcile the information
Obviously, manually entering your business information into each directory would be a headache, but it’s vital you show up in them accurately. Read more
With a million tools out there, which ones are really worth checking out?
Rich Stark, CEO of Stark Logic, gave a stellar webinar last week on 5 Tools you Need to Streamline your Online Marketing as part of our 5 Series. For those of you that missed it, a little recap is in order, and I’ll be breaking down what you need to know about marketing tools over the next few weeks in the areas of:
Research, Social Media Management, Business Listings, Reputation Management and Web Site Analytics.
Business owners: These days, everyone has a website. From blogs to corporate sites to social media pages, there are millions of pages out there. So what makes a great consumer website that actually stands out from the millions? While ordinary sites abound, there are a simple steps you can take to make your consumer site pop out from the rest, while also ranking high so it’s actually seen. Read more
Last week, Stark Logic President and CEO Rich Stark presented the first in a webinar series on Franchise growth. 5 ways to Supercharge your Franchisee Web Sites discussed valuable insider keys to pumping up these local websites, and for those of you that missed it, here is a recap.