Your time is valuable, and you need tools in place to help you streamline the vast world of Online Marketing. Along with Research Tools, Social Media Management Tools, Business Listing Tools and Reputation Management Tools, Web Site Analytics Tools are important to make the most of your online marketing.
What are the benefits of powerful Web Site Analytics Tools? The right tools allow you to: Read more
We’ve been discussing Online Marketing and SEO Tools that are worth using to streamline your online marketing efforts, and we’ve come to the ever-important area of Reputation Management.
It’s important to monitor both your global sentiment and what people are saying about your business on a local level. Read more
We’re discussing which software or online-based tools are worth your time when it comes to online marketing. Check out the first in the series, Research Tools, and the second in the series, Social Media Management tools.
Business listings and online business directories drive millions of business listing views each month, so having consistent business listing information is vital to the success of local businesses.
A few facts:
- - There are over 140 local business listing directories
- - More business results (citations) in the directories result in higher Google Places (now Plus) positions
- - Business listing data must be consistent so Google can reconcile the information
Obviously, manually entering your business information into each directory would be a headache, but it’s vital you show up in them accurately. Read more
With a million tools out there, which ones are really worth checking out?
Rich Stark, CEO of Stark Logic, gave a stellar webinar last week on 5 Tools you Need to Streamline your Online Marketing as part of our 5 Series. For those of you that missed it, a little recap is in order, and I’ll be breaking down what you need to know about marketing tools over the next few weeks in the areas of:
Research, Social Media Management, Business Listings, Reputation Management and Web Site Analytics.
Business owners: These days, everyone has a website. From blogs to corporate sites to social media pages, there are millions of pages out there. So what makes a great consumer website that actually stands out from the millions? While ordinary sites abound, there are a simple steps you can take to make your consumer site pop out from the rest, while also ranking high so it’s actually seen. Read more
Last week, Stark Logic President and CEO Rich Stark presented the first in a webinar series on Franchise growth. 5 ways to Supercharge your Franchisee Web Sites discussed valuable insider keys to pumping up these local websites, and for those of you that missed it, here is a recap.
While the E-Commerce trend has continued to flourish, it’s brought about the sub trend dubbed by some as “M-Commerce,” aka, mobile shopping.
Web-capable mobile devices are everywhere, and people are using their smart phones and tablets more and more commonly to shop for anything and everything. Further, many cell phone and tablet users research products and prices from their device. I recently posted about the “SoLoMo Revolution” – Social, Local, Mobile search trends and how mobile devices are changing things. According to a recent report from Experian Simmons, at least 41 million Americans now report using their cell phones for shopping related activities. Read more