Internet Marketing Series # 3: List Building

  By Stephanie Nations, Marketing Coordinator

 

Number three in our Internet Marketing series is List Building – building a database of leads is imperative. The more franchise leads you have, the more points of contact you’ll ultimately gain. There are a few ways to get going on your list building.
 
Get (and stay) organized! Use Excel or a similar list management tool and include key pieces of contact information.
 
Get more! Webforms – contact forms available on your website(s)- are a great way for visitors to your site to let you know they’re interested in being contacted. Make it easy – just an email address and phone number – you can always get more information through if you need it. Keeping it simple for the visitor is key. Also, let them know you’ll maintain their privacy.  
 
Incentives! It may help to offer something of value to your prospects in exchange for filling out your webform – a coupon, a free consultation or trial, even a relevant e-book if your resources allow for it. Be creative!
 
Whatever your method, list building is key. Got any creative ways to get leads? We’d love to hear them!