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Adapting Your Franchise Internet Marketing Strategy to Google+
The all encompassing powerhouse that is Google recently introduced Search, Plus Your World, a huge change that will inevitably transform the search engine world as we know it by personalizing search results automatically.
Article Marketing for Franchise Web Sites
Article marketing can be a great way to drive traffic to your website when done correctly. But how, you may ask, is that really done when applied to franchise marketing? (more…)
5 Reasons for Franchise Growth in 2012
It looks like 2012 will be a great time for franchise growth opportunities, according to Joe Libava, a franchise-acquisition consultant and author of Become a Franchise Owner!
Libava has come up with 5 reasons this year may be the right time to purchase a franchise. (more…)
Internet Marketing Series # 3: List Building
By Stephanie Nations, Marketing Coordinator
Number three in our Internet Marketing series is List Building – building a database of leads is imperative. The more franchise leads you have, the more points of contact you’ll ultimately gain. There are a few ways to get going on your list building.
Get (and stay) organized! Use Excel or a similar list management tool and include key pieces of contact information.
Get more! Webforms – contact forms available on your website(s)- are a great way for visitors to your site to let you know they’re interested in being contacted. Make it easy – just an email address and phone number – you can always get more information through if you need it. Keeping it simple for the visitor is key. Also, let them know you’ll maintain their privacy.
Incentives! It may help to offer something of value to your prospects in exchange for filling out your webform – a coupon, a free consultation or trial, even a relevant e-book if your resources allow for it. Be creative!
Whatever your method, list building is key. Got any creative ways to get leads? We’d love to hear them!
Creative Calls to Action
A good lookin’ social media fan page or site with eye-catching logos and graphics is invaluable to your business. Catch someone’s eye with aesthetic and you’ve got a potential customer. But what’s next? You’ve got a short window of time when someone is on your site to, in effect, make them stay. This is where Calls to Action come in. You’ve heard this catchy buzz-phrase, but the ever-present Contact Form is getting boring. I’ve been brainstorming some creative calls to action for social media sites, where creativity reigns – the more imaginative the call is, the more engaged your potential customer becomes. (more…)
Small Businesses and Social Media
The Fall 2011 Attitudes and Outlook Survey by Constant Contact revealed that small businesses are recognizing the value of social media marketing more than ever. Over 2,000 small businesses were surveyed and a whopping 81% reported using social media – this number rose from 73% in the spring survey. (more…)
Franchise Social Media: Twitter Business Guide
I admit, I’ve had my issues with the wonderful world of Twitter I’ve heard it described as a “microblogging” site – the 140 character limit is what makes it unique, but it can be frustrating too. I had a lot of questions when I started using it for Stark Logic, mainly about how to use it most effectively for franchise social media. (more…)
Internet Marketing Series #2: Generating Traffic for Franchise Leads
The second in our Internet Marketing strategies series focuses on generating traffic to your website (if you haven’t read part one yet on website effectiveness, check it out here). You can have the fanciest, most drop-dead gorgeous website out there, and if you’re not getting any traffic, it’s useless for franchise development.
Internet Marketing Series #1: Website Effectiveness for Franchise Marketing
I thought it would be valuable to do a weekly series on franchise internet marketing strategies for franchises and other small businesses that don’t have a full marketing team at their disposal. Internet marketing through things like social media and business reviews are your ticket to growing your business in a budget-friendly way: making the most of the free resources that are out there that will help you get exposure.
The Importance of Blogging for Franchise Promotion
by Stephanie Nations, Marketing Coordinator
Here it is: the blog post about the importance of blog posts. As a business, having content on your site that’s frequently changing is important, and blog posts are a great way to make sure that happens. Ok, but why is that important? A little thing I like to call Google Indexing (I like to call it that because, well, that is what it’s called). (more…)
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